Since its founding in 1962 in Washington State, K2 has established itself as a global reference in skiing and snowboarding. A true pioneer of innovation, K2 was among the first brands to develop snowboards in 1987 and to introduce equipment specifically designed for women with its Women’s Alliance™ in 1999.

Today, K2 continues to reinvent winter sports with skis and snowboards tailored to every style, from freeride with the Mindbender range, to freestyle with the Omen collection, as well as all-mountain and ski touring with the Wayback lineup, not to mention its on-piste models. Each product reflects decades of expertise and innovation, enabling every enthusiast to find the ideal equipment to fully experience their passion.