Since its founding in 1955 in the heart of the Austrian Alps, Atomic has established itself as a global leader in the design and manufacture of winter sports equipment. For more than six decades, the brand has shaped the skiing experience, supporting both beginners discovering their first turns and elite athletes pushing the limits of the sport.

Based in the Pongau Valley, just 60 kilometers south of Salzburg, Atomic now employs nearly 1,000 people and produces over 400,000 pairs of skis each year. Driven by innovation, authenticity, and a true pioneering spirit, the brand designs products that embody the future of skiing and inspire enthusiasts around the world.