Since its founding in the United States in 2002, Armada has stood out as the first ski brand conceived and shaped by athletes themselves. In the early 2000s, a new generation of passionate skiers set out to reinvent the sport, drawing inspiration from the energy and creativity of skateboarding, surfing, and snowboarding. This bold approach injected a fresh, innovative spirit into a world still deeply rooted in traditional alpine skiing.

Armada was born from this vision: to create equipment and a culture that embody the future of skiing. Today, the brand is recognized as a benchmark in freeski, freestyle, powder skiing, and freeride, offering products designed to push limits and fuel the passion of the most demanding skiers.